Metaboston Media


  • Metaboston Media will help you and your organization use social media to: build vibrant communities; reach out to the public; and develop the mission of your organization.

  • Blogs, podcasts, and online networks are just some of the ways we can help you connect with your members, audience and the public to develop a community around your organization.

  • We publish our own sites as well. We take all the lessons we've learned in publishing to help your organization.

  • Use our site index to find out more about our work and how we can help you. We're excited by the possibilities of new media and can't wait to share our enthusiasm with you.


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Consulting


Blogs, Wikis,
Podcasts, and Online social networks . . .  these are just some of the new media tools you
can use to develop a vibrant and loyal community around your organization.

The world of new media may seem confusing, but it is an enormous resource for nonprofit organizations. As use of traditional media like newspapers continues to decline sharply, it is essential for you to reach out to the public through more effective means. The internet is the first source of information about your organization but an infrequently updated web page alone is no longer enough to engage members and the public. Developing a vibrant interactive online presence can help build a community around your organization. 

metaboston media is a new media consulting firm that specializes in developing new media strategies and implementation plans for nonprofits and arts organizations.

Our company specializes in advising nonprofits on how to use new media tools effectively and economically to:

· develop your presence online;

· grow your membership and the public into a community;

· increase public awareness of your institution; and

· learn what members, visitors, critics, and the public say about your institution.

metaboston media can help you explore and develop new media opportunities and strategies. First, we will work with you to analyze your organization’s goals. Then, we will help you build a successful, realistic and economical plan for using new media tools. We will provide you with the foundation to use these tools independently in the future. We’ve developed blogs, wikis and social networks and we can help you work successfully with these media.

you need to participate in the conversations taking place on the internet.
In an age of information availability businesses are increasingly aware that they must be more transparent and responsive to their stakeholders and this is even more important for nonprofits. Interacting with existing and prospective members and donors can help your organization stand out. metaboston media can make sure you’re hearing the voices discussing you on websites, blogs and podcasts around the country and the globe. Even better, we’ll show you how to participate in these conversations.

Blogging can develop your institution's presence and community online.
Are your members, contributors, subscribers and attendees aware of what is going on with your institution in the “off season?” Do they know about the daily developments at your organization or do they only hear from you through the occasional expensive mailing?

We can show you how to create and use interactive websites like blogs to improve your profile, develop your membership and increase transparency and responsiveness.

Podcasting can help spread your organization’s unique voice.
The voices of your colleagues distributed through podcasts, radio-show-like audio files distributed over the internet, can help personalize your organization, provide information about its work, and increase public involvement. We will teach you how to use podcasting strategically and effectively.

Online social networks and communities can expand your organization’s reach.
Online social networks and communities are expanding on the internet and they can be extremely useful to you in membership and development. Internet analyst ComScore, Inc. recently noted that a single social network, MySpace, had over 114 million visitors in June 2007. These networks can be a great way to reach the young but they are no longer exclusively for teenagers. We can help you navigate and benefit from participation in online social networks. We can help you distribute information about your work through publishing communities like Flickr and YouTube.

your organization should be easily found through search engines.
We’ll show you how to improve your results so that your organization is easily located in Google and other search engines.

new media is constantly evolving. We can give you the foundation for future success.
We can provide effective guidance on developing media so you can plan for the future.  For example, institutions like Harvard Law School, the MacArthur Foundation, and the American Cancer Society have created ongoing presences in virtual worlds, websites where users interact through onscreen images.  We can reach beyond the hype to help you decide whether developing media, like virtual worlds and others, can be useful to you.

your organization can use new media to develop an engaged community.
We can help you make sensible and cost-effective decisions about how to use new media tools without heavy investment in new people or equipment. Our goal is to help you develop your online presence effectively and economically and provide you with the solid foundation for your organization to use new media in the future.